Here is great article on the subject written by James McCann ages ago: https://noisey.vice.com/en_au/article/make-kanye-great-again-how-trump-and-ye-are-manipulating-call-out-culture
Here is a prescient blog by me ages ago: http://darylmccann.blogspot.com.au/2016/11/you-say-goodbye-and-i-say-hello.html
